Built a Scalable Design System for MLB’s Short-term and Long-term Success

MLB lacked a cohesive design system across its website, ticketing app, ballpark app, and scoreboard. I led competitive analysis, creative brainstorming, and brand planning to develop a scalable, future-proof design roadmap. The system makes essentials easy to access for casual fans while delivering deep stats and features for superfans. This framework ensures a consistent, engaging experience across all MLB platforms and provides a foundation that will grow with the brand for years to come.